Our Approach: Strategic. Consultative. Creative.
WellStar Marketing treats every client relationship like an individual, ongoing partnership. We take the time to learn about you, your business or industry (if it’s one we’re not familiar with) while respecting your budget and time restraints. After studying your needs, we’ll present a turn-key marketing solution that will deliver exponential returns on your investment.
We believe that integrated marketing - using a strategic coordination of complementary marketing tactics - achieves a “better bang for your buck" than investing in just one single promotional tactic. Moreover, engaging your target market with a variety of online and “offline" (traditional) marketing efforts has been statistically proven to reach and convert the most prospects.
We are experienced in all areas of marketing, advertising and public
relations:
- Website Development/Rich Media Marketing
- Print/Outdoor Advertising
- Broadcast Media/Video Production
- Direct Mail
- Public Relations
- Printed Collateral
- Brand Development
Website Development/Rich Media Marketing
An effective online presence is a must in today’s business world. Building a Content-rich Website with links to related organizations or companies will increase your visibility exponentially. WellStar Marketing can help you either update your current website, or plan and fully execute a dynamic interactive new website incorporating the best Rich Media Elements to enhance your visitors’ experience. Your website will be graphically appealing, textually charged and easy to navigate. We’ll utilize the latest Search Engine Optimization (SEO) strategies to give you the most prominence in the online world. We can also create Mobile Versions of your Website so it can be viewed on today’s web-enabled handheld devices.
We can develop Dynamic E-mail Blasts that convey your informational or special sales message. Online Banner Advertising on popular consumer sites is becoming increasingly popular as the ability to target people by geography as well as by behavioral/lifestyle clues improves every day.
Print/Outdoor Advertising
While the Internet has permanently changed the way people obtain and exchange information, traditional print and outdoor (or out-of-home) advertising is still alive and well.
A good print ad motivates. It attracts attention. A memorable print ad or billboard appeals to a reader’s self interest or announces something special. Print is a strong viable sales tool that reels a customer in with a bold headline, a crafty creative concept and eye-catching imagery. Newspapers, magazines, outdoor billboards, posters and directory ads target your audience with creative messages. The ultimate goal is to promote visibility, establish your identity or brand and tell a story – your story.
Broadcast Media/Video Production
Television still remains a dominant medium in the vast majority of U.S. households. WellStar Marketing works with the best directors, cameramen, editors and talent to help you turn your special message into a TV commercial that produces results. And let’s not forget the power of radio, a broadcasting vehicle that offers you the opportunity to deliver a simple yet powerful message to a mass market that can be strategically targeted based on a station’s listener profiling.
The power of combining sights, sounds, special effects and music into a visually arresting video presentation can also be incorporated into websites, used in sales presentations or become the main attraction for your next special event.
Direct Mail
WellStar Marketing can prepare and send your message to a specific audience – a particular zip code, demographic or targeted mailing list. A carefully-executed direct mail promotion allows you to obtain qualified leads, present your product to a larger geographic area, introduce prospects to your new product and clearly demonstrate your return on investment. Eye-catching Pop-up Mailers or even traditional Postcards can be powerful marketing tools.
Public Relations
A well-crafted message targeted to the appropriate audience can bring your company success. We’ll identify your unique story and help sell you, your products or services with News Releases, Newsletters and timely Feature Articles. Whether you’re introducing your company, promoting your latest product or providing community service information, we’ll tell your unique story and ensure it gets “out there" through the best means possible, utilizing a strategic combination of online and traditional marketing.
Brand Development
The foundation of any successful marketing effort is a clear and memorable brand identity. Capturing the essence of a company and translating into compelling graphic imagery that will appeal to its target audience is the first step for any successful marketing effort. We have created logos and branding campaigns for both start-up companies as well as organizations who wish to retool or update their image.
Printed Collateral, Trade Show Marketing and More
WellStar Marketing will deliver your message with a combination of integrated print marketing materials all designed to support your sales efforts and achieve maximum return on investment. We understand that the right combination of striking graphics married to compelling copy can achieve great results. Consistency of identity and message is the key, whether it’s a Presentation Folder, Product Brochure or high impact Trade Show Display. Working with the best printers and manufacturers, we’ll produce print marketing material that’s unique, alluring and informative. All material can direct prospects back to your website where they can leisurely research your company. We not only help you say it. We help you say it right.
