about barbara a. alba - president Barbara A. Alba has more than 25 years experience in marketing, advertising and public relations. A graduate of Villanova University, Barbara received her BA in Communication Arts in 1980 and her MS in Human Organization Science in 1985 (summa cum laude). After graduating number one in her graduate program, Barbara was awarded the prestigious Distinguished Graduate Medallion in 1985. Her early career was spent in the corporate world (CIGNA) but she quickly found her niche in consulting. As a senior consultant with the EMCOM Group, a national communication consulting firm, Barbara developed programs for companies nationwide, including Hershey Foods, The Clorox Company and the Seven-up Company, and Ingersoll Rand. When the EMCOM Group was acquired by international consulting firm, Wm. M. Mercer, Barbara became part of the Philadelphia communication practice where she developed benefit and healthcare-related communication programs for such companies as SmithKline Beckman, Warner Lambert, Pacific Telesis and Lenox. In 1989, she ventured out on her own with the creation of Alba Communication Associates. Within three years of its inception, the company was among the top 10 public relations firms in Atlanta, GA. This achievement was recognized by the Small Business Administration, who selected Barbara as a finalist for the Small Business Person of the Year for the State of Georgia in 1994. In 1995, Barbara merged her agency with another Atlanta-based firm, forming Crumbley & Alba. The new combined company grew quickly and by 1998, boasted capitalized billings of $18 million with 45 employees on staff. Clients included The Athlete’s Foot (worldwide), DeKalb Regional Healthcare System, Georgia International Horse Park (1996 Olympic venue), BioLab, Inc. and the Southeast Tourism Society. Her desire to spend more time with her growing family and return to her native Philadelphia, led her to sell the agency in 1999. Barbara began teaching advertising and marketing at Holy Family University in 2000, and reinstituted her consulting business in 2001. As president of WellStar Marketing, Inc., Barbara focuses her talent and experience on healthcare and wellness-related practices.  She is a popular speaker on marketing-related topics, as well as life/work balance issues, and writes a monthly column on practice marketing for Doctor of Dentistry Magazine.   173 N. Main Street Yardley, PA 19067 ph. 215-321-3592 fax 215-321-3593 barb@wellstarmarketing.com

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