marketing IQ

Straight Talk about Internet Marketing
by: Barbara A. Alba
President, WellStar Marketing, Inc.
As Seen in Doctor of Dentistry Magazine
May/June 2006

We are officially an On-Line World. 

The Internet – a phenomenon that has completely reshaped our daily lives in the past five years – is used by more than 225 million Americans every day.  It has altered almost every human activity and interaction, including shopping, banking, dating, communicating, working, entertainment and education.  Today, there are more than 65 million websites available for viewing, ranging from monster sites like www.WebMD.com to the small and obscure, like www.doggroomingbypeppie.com. 

download pdf of the entire article

The Boring (but Essential) Side of Marketing
by: Barbara A. Alba
President,WellStar Marketing, Inc.
As Seen in Doctor of Dentistry Magazine
March/April 2006

Ah, marketing.  What an exciting and glamorous field, most people think.  After all, television sitcoms have been feeding us images of hip, smooth-talking ad executives sipping cocktails and talking about the next big “pitch”….. their future careers hanging on their ability to come up with just one more knock-out headline.

Boring but true….Continuity, Coordination, Consistency and Concentration will go a lot further than a clever ad or headline.

download pdf of the entire article

There was a time, not too long ago, when the words “dental” and “marketing” would rarely appear in the same sentence.  Dentistry was a profession that was built on patient trust and loyalty; marketing was something that used car salesmen and furniture dealers did.  Never the ‘twain shall meet.

Today, it’s almost impossible to read a dental journal or association website without the formerly unlikely pair popping up all over. 

download pdf of the entire article